Agency: GLOW
Assignment: Get the “American Dad” TikTok to 1 million followers (while reminding everyone to watch on TBS, of course.)
I performed a social audit, created the TikTok strategy, watched all the episodes, pulled clips, wrote copy, saw everyone who used our TikTok sounds, and engaged with all the fans.
Here are two examples:
https://www.tiktok.com/t/ZTRwmWvaS/
https://www.tiktok.com/t/ZTRwmVNAa/