Team: Internal IHG Social Team
My Role: Contract Creative Strategist and Senior Copywriter
Assignment: Crowne Plaza leads the way in blending luxurious business and leisure travel — where you can travel for work and still have a fun cultural experience. To tell this story, we created beautiful, social-first content that celebrated the local food, newly designed spaces, and personalized service business travelers (and their loved ones who often tag along) could enjoy.
Thankfully, our strategy worked — this post was seen by 22 million people on Instagram Reels.