From the creators of “Love Island”, “X-Factor”, and “Idol”, the LIT channel is your go-to destination for celebrity and entertainment news across OTT. LIT's global team created 15 hours of live TV and interviews 18 celebrities every week to over 70 million subscribers from July 2020 - May 2021.
OTT Brand Content
The LIT channel is live 12-3pm ET and running 24/7 on Peacock, Samsung TV Plus (UK), VIZIO, STIRR, LG, and Plex (Global)
SOCIAL CONTENT
I owned LIT’s digital editorial strategy and adapted on-air content for our digital audience to build brand awareness and gain trust and loyalty as a one-stop-shop to catch up on daily celebrity and entertainment news.
LIT had 313k followers with 622k average weekly views across TikTok, YouTube, Facebook, Instagram, Twitter, Triller, and Dubsmash.
All accounts launched between July-December 2020.
CELEBRITY INTERVIEWS
Interviewing 3-5 celebrities every weekday, my team was responsible for promoting the interviews beforehand, clipping the conversations live and sharing with the celebrity’s management team, and helping the guests post online as needed. I chose one interview a day to promote across digital platforms based on our editorial strategy.
LITNEWS.COM
The Team:
CEO: Claudia Rosencrantz and Adrian Woolfe
CMO: Tom Boland
Executive Producer: Jamie East and Naveed Chowdhary-Flatt
Show Editors: Gareth Butters and Sam Bendel
Press/Communications: Alicia Hosking (VQ Media)
Junior Designer: Anna Isaacson
Talent Producer: Karyn Wulbrun
On-Air Hosts: Bradford How, Sloane Glass, and Ruba Wilson