Roar
Agency: GLOW
Assignment: Apple TV+’s “Roar” featured eight “darkly comic feminist fables" on how women process others’ perceptions of themselves. We highlighted the show’s complexities and celebrated the cool women-led crew behind the series.
I ideated all the concepts, pitched them to the Apple team, and wrote copy for the assets.
Also! I wrote copy for the first @AppleTVPlus Reels to reach 2M+ views, the “The Woman Who Was Kept On a Shelf” episodic. Pretty cool.
